factor which influence consumer behaviour

© 2020 - EDUCBA. Cultural and social factor: Culture is a essential part of society and intimates people's wants and needs. It’s still too early to tell how much consumer behavior will change due to the COVID-19 pandemic. Cultural Factors Influencing Consumer Behavior Definition: The Cultural Factors are the factors that an individual learns at a very early stage of life due to socialization within the family and other key institutions, such as the set of values, preferences, behavior patterns, and perceptions are learned as the individual grows. Personal Factors (age and life-cycle stage, occupation, economic situation, lifestyle, personality, and self-concept). Many small groups exert influence on a person’s behavior. The social situation you’re in can significantly affect your purchase behavior. Social factors 3. Teenagers will be more interested in buying colorful clothes and beauty products. You need to first understand the physiology of the consumer of a specific class, standard and of a specific market. 2.3 Purchase Intention and Consumer Behavior Ajzen (1991) suggested that intentions are presumed to be an indicator of to what extent people willing to approach certain behavior and how many attempts they are trying in order to perform certain behavior. The more active the consumers of the nation the more active will be the nation’s consumer market. Culture needs to be examined as it is a very important factor that influences consumer behaviour. Not all individuals would prefer to buy similar products. 519 Evaluation of Socio-Cultural Factors Influencing Consumer Buying Behaviour of Clothes in Borno State, Nigeria Lawan A. Lawan1, Ramat Zanna2 1Department of Marketing, Ramat Polytechnic, P.M.B 1070, Maiduguri, Borno State, Nigeria. Understanding how to motivate your customer is a powerful tool. Consumer behavior is influenced by many different factors. What are Cultural Factors ? ADVERTISEMENTS: These factors include culture, subculture, social class, reference group and family influences. A person is influenced by the role that he holds in the society. Learning comes over a period of time through experience. Presumably, the longer you wander around a facility, the more you will spend. Perception is sensing the world and the situations around and then taking a decision accordingly. A good understanding of the different factors that influence consumer behavior is crucial to marketers and is therefore the subject of much market research. You can observe a change in the consumer behavior of someone who has grown richer or more educated. Consumer behavior is influenced by cultural factors like social class, buyer’s culture, and subculture. The stimulus-response model depicted the marketer as developer of marketing mix. A third factor that plays huge importance into consumer behavior is social proof. How the market and regulatory environment in which managers operate influences their ability to set prices and to respond to the strategies of their competitors. Customer perception is a process where a customer collects information about a product and interprets the information to make a meaningful image about a particular product. Psychological Factors. In short, perceived usefulness will influence consumers’ intention to purchase in high risk condition (Xie et al., 2011). Social Factors (family, groups, and social roles). A consumer is highly influenced by the amount of savings he/she wishes to set aside from his income. There are several factors which affect consumer behaviour related to purchase and consumption of products and service directly or indirectly these can be classified as culture, social group, personal attributes and psychological factors. When a person comes from a particular community, his/her behavior is highly influenced by the culture relating to that particular community. These factors vary from person to person that results in a different set of perceptions, attitudes and behavior towards certain goods and services. You can define them as the nation, the religion, racial groups and also groups of people sharing the same geographic location. How production technology and input prices affect their costs. Of course its impact varies across products and brands. When a customer sees advertisements, promotions, customer reviews, social media feedback, etc. Psychological factors influence the consumer market in many ways because a person's motivations, beliefs, attitudes and perceptions shape his buying behaviors. Group refers to two or more people who interact to accomplish individual or mutual goals. To buy both, they have to walk ar… When there is an increase in disposable income, it leads to higher expenditure on various items. relating to a product, they develop an impression about the product. Hence purchase of products and services defers from person to person. A number of personal factors also influence the consumer behaviour. It is why brands spend so much on marketing and customer service; in an attempt to influence consumer behavior. Factors that are personal to the consumers influence their buying behavior. Studying consumer behaviour is a challenge take look at a few challenges that is how can you study consumer behaviour, Buying of regular and daily goods that involve very less money and also minimum research work fits under this type of goods buying behaviour. Along with age, there are other personal factors of consumer behaviour like gender, body type, occupation, religious preference, colour preference, sexual orientation, lifestyle, etc. Whereas low-income or middle-income group consumers spend most of their income on basic needs such as groceries and clothes. Consumers who have liquid assets tend to spend more on comfort and luxuries. Learning can be either conditional or cognitive. The factors do not affect equally to all the buyers; they have varying effect on their behaviour. Comprehension of these factors is instrumental in seg­menting and positioning products and in motivating consumers to buy. People living with each other in an […] For example, a doctor would buy clothes according to this profession while a professor will have different buying pattern. This is a decision of buying goods and spending your money. Culture forms the ideas, beliefs, values and behaviour of a person living in a particular region. As mentioned earlier, consumer behaviour is the study of how a consumer behaves while purchasing a new product. These factors are not individualistic and are external to the individual. Cultural Factors Influencing Consumer Behavior Definition: The Cultural Factors are the factors that an individual learns at a very early stage of life due to socialization within the family and other key institutions, such as the set of values, preferences, behavior patterns, and perceptions are learned as the individual grows. Why do we need to learn about consumer buying behavior?The simple answer is that no longer can we take the customers for granted. Personal Factors Influencing Consumer Behavior Definition: The Personal Factors are the individual factors to the consumers that strongly influences their buying behaviors. We have four main factors that affect consumer behaviour they are; Culture plays a very vital role in the determining consumer behaviour it is sub divided in. Consumer buying behavior determines how our consumers decide to buy our product and what are the various factors responsible for this decision?. Buying of products such as computers, laptops, property, cars, education, etc which requires a huge amount of research and economic involvement comes under this category or type. Now, to understand what is Consumer Behaviour in details, it is important to know that several factors affect (or influence) a customer’s behaviour towards buying a product or … The consumer plays a very important role in the demand and supply chain of every economic system of every nation. Social factors are also subdivided into the following. For example when a consumer leads a healthy lifestyle, then the products he buys will relate to healthy alternatives to junk food. These factors refer to the set of values, preferences, perceptions, and ideologies of a particular community. Everything can be bought and sold with the help of money. Factors influencing consumer behaviour Pinki Rani* Institute of Law Kurukshetra, University Kurukshetra, India Corresponding author . ADVERTISEMENTS: Some of the external factors that influences consumer behavior are as follows: Besides the internal factors, external factors also influence consumer behaviour. Social class is important to predict the consumer behavior. Different life styles affect the purchase pattern of consumers. ISBN: 9783668769403 Géneros: KJS Sinópsis: Research Paper undergraduate from the year 2018 in the subject Business economics Marketing Corporate Communication CRM Market Research Social Media grade 38 Limkokwing University of Creative Technology course MA in Project … Income has the ability to influence the buying behavior of a person. Also, if I have to buy from a website other than Amazon.com, I feel cheated if I am not offered free 2-day … Humans are social beings and they live around many people who influence their buying behavior. Every individual is different and have different and distinct personalities. A person has many needs such as the social needs, basic needs, security needs, esteem needs and self-actualization needs. ISSN: 1450-2194. Man is a social animal. Hence their buying behavior is influenced by other people around them. Consumer behavior refers to the behavior of a person when he is acting as a consumer-when he is buying a commodity or a service. You are deciding where to spend your money and on what should you spend your money. Consumer Behaviour helps us understand the buying tendencies and spending patterns of consumers. 2. These subcultural groups share the same set of beliefs and values. The occupation of an individual plays a significant role in influencing his/her buying decision. These factors are consumers, small groups, family, and social roles and status and can be explained as under : Reference Groups. Learning is the research of products and services before the consumer takes the decision of buying a product. Looking ahead. You need to understand how does the customer think, reason, feel, and select between the option of products and services offered. AN ANALYSIS OF IN STORE ENVIRONMENT AMBIENCE FACTOR INFLUENCE ON CONSUMER BEHAVIOUR 31 AN ANALYSIS OF IN STORE ENVIRONMENT AMBIENCE FACTOR INFLUENCE ON CONSUMER BEHAVIOUR Ndeh Patience Abimnwi & Reuben Kinyuru Njuguna Abstract Despite studies that exist on in store environment affecting consumer behaviour, there are still contradictory findings … Occupation of a consumer is affects the goods and services a consumer buys. But when the disposable income reduces, parallelly the spending on multiple items also reduced. Whereas in cognitive learning, the consumer will apply his knowledge and skills to find satisfaction and a solution from the product that he buys. As a Prime member, I can testify to being sorely disappointed if I have to purchase from a seller who does not offer 2-day shipping. Consumers have changed their behaviour over the last two years due to the instability of the economic environment. Liquid assets are those assets, which can be converted into cash very easily. It is important to know what social class is being targeted as normally the buying behaviour of a social class is quite similar. When a consumer is offered easy credit to purchase goods, it promotes higher spending. Basically, culture is the part of every society and is the important cause of person wants and behavior. The consumer psychology is different when they shop and make decisions of spending their money. If the economic situation of a consumer is not good or stable it will affect his purchase power, in fact if the consumers or the economy of a nation is suffering a loss it defiantly affects the consumers purchase or spending decisions. Figure 2 shows an outline of factors affecting consumer behaviour. Social Factors. Factors affecting consumers can also be studied by dividing the factors into four groups as shown below. amdan01@yahoo.com Abstract –This study assesses cultural factors influencing consumer buying The buying choices of youth differ from that of middle-aged people. These factors are not individualistic and are external to the individual. Consumer behavior is deeply influenced by cultural factors such as: buyer culture, subculture, and social class. Here are some articles that will help you to get more detail about the Influence Consumer Behaviour so just go through the link. ADVERTISEMENTS: Some of the external factors that influences consumer behavior are as follows: Besides the internal factors, external factors also influence consumer behaviour. For example buying goods from the grocery store that are goods used on daily basis like milk, eggs, bread, etc. The decision of buying or not a product in a store or at a shop, The consumer will decide if he would want to be, The consumer decides what they want to buy and when they want to buy it. The buyer in influenced by various variables like cultural, social, personal, and psychological factors. The consumer’s behaviour also depends on buying a new products and reusing the old ones. Reference group is a group of people with whom a person associates himself. Sellers are making it easy for the consumers to avail credit in the form of credit cards, easy installments, bank loans, hire purchase, and many such other credit options. Key words: tourism services, tourism products, factors of influence, consumer behaviour. A whopping 84% believe online reviews are a trustworthy source … Consumer Buying Behaviour refers to the buying behaviour of the ultimate consumer. which is one of the factors influencing consumer buying behaviour. A consumer is the end user or a target to whom the goods and services are sold. We have a series of receptors (commonly known as senses: sight, hearing, smell, taste and touch) that serve us to move around the world, and of course to make decisions.Marketing and advertising are well aware of the importance of perception as one of the factors influencing consumer behaviour. Consumer behaviour deals with as to why and why not an individual purchases particular products and services. Disposable income refers to the money that is left after spending towards the basic needs of a person. In this process the consumer starts with recognizing the need of the product, and then finds a way or a medium of solving these needs, makes purchase decisions like planning whether he should buy or not buy a certain product, and then he confirms the information, jots down a plan and then implements the plan of making the purchase. Middle-aged are focused on house, property and vehicle for the family. 53 and is influenced by cultural trends as well as his social and societal environment. A person or an organization who is the final user of the goods and the services produced by a company. While a skill can be gained through practice, knowledge can be acquired only through experience. Understanding how to motivate your customer is a powerful tool. set of values and ideologies of a particular community or group of individuals In fact this is one major factor that influences consumer behaviour. Factors Influencing Consumer Behavior of Amazon Shoppers. Literature review will be a key component for this area as this will evaluate what needs to be researched. Service offered to a consumer also matters in influencing their behavior. Social Factors Influencing Consumer Behavior Definition: The Social Factors are the factors that are prevalent in the society where a consumer live in. Experience is taking a lesson from the past experiences of a product and service. These motives are the factors that influence the consumer behavior. Within a cultural group, there exists many subcultures. Everyone has been a consumer and participated in the consumer market. A group of people are associated with a set of values and ideologies that belong to a particular community. Factor affecting Consumer Behavior. Let’s look at them in detail. A consumer’s learning depends on skills and knowledge. A person tends to buy things that are appropriate to this/her profession. At an early age, buyers learn to recognize acceptable … However, opinions can be influenced and can change. Whereas if a consumer is interested in saving more, then most of his income will go towards buying products. At an early age, buyers learn to recognize acceptable behavior and choices when selecting products. Factors Influencing Consumer Behaviour: Cultural Factors Affecting Consumer Behaviour Consumer behaviour is a study of how people buy, what they buy, when they buy and why they buy. When a person buys a product, he/she gets to learn something more about the product. The organizations also need to understand how reusing products influences a consumer. Here you are also taking a decision. Cultural Factors include the basic values, needs, wants, preferences, perceptions, and behaviors that are observed and learned by a consumer from their near family members and other important people around them. These factors are difficult to... 2. Now that you know who is a consumer you also must know what is consumer behaviour and how does it affect the organizations. Society possesses social class; in fact every society possesses one. How can you motivate the consumer buying behaviour, helping him make a decision in selecting between products, the importance of their product and how will their decision affect them? Hence, our behaviour patterns, likes and dislikes are influenced by the... 3. The sub factors under personal factor are listed below. Consumer behavior is deeply influenced by cultural factors such as: buyer culture, subculture, and social class. Social factors are also subdivided into the following The behaviour of a consumer is not only influenced by their motivations and personalities but also their families and family members who can two or more people living together either because of blood relationship or marriage. Let’s take a look at the notes given below to understand what influences consumer behaviour. Some of the cultural factors are: Cultural Factors have strong influence on consumer buyer behavior. Psychological factor. 3.1 Factors That Influence Consumers’ Buying Behavior Social Situation. Consumers have certain attitude and beliefs which influence the buying decisions of a consumer. Consumer perception is a major factor that influences consumer behavior. The occupations group has above average interest in buying different products and services offered by organizations. A person or an organization that is specifically targeted to sell a products or a service of a company. 2. The consumer chooses between competitors and their products. All in One Marketing Bundle (170+ Courses). This step will involve the preliminary identification of factors influencing consumer behaviour namely, demographic, psychographic and behavioural factors, which will then be taken as the basis for the whole study. A STUDY OF INFLUENCE OF DEMOGRAPHIC FACTORS ON CONSUMER IMPULSE BUYING BEHAVIOUR In conditional learning the consumer is exposed to a situation repeatedly, thereby making a consumer to develop a response towards it. Of course, it is not easy to find out answers to ‘whys’ of behaviour. Consumer behaviour is physiological it is human behaviour it can change with the slightest change in the market, the atmosphere and the trend. However, if you ask these 12 basic questions, then the going can be easy. Culture is one of the key factors that influences a consumer’s buying decisions. Elderly people have a totally different buying behavior. Those factors are known as internal factors or personal factors. These roles and status that they have to maintain also influences consumer behaviour as they decide to spend accordingly. 1) Cultural factors – there is culture in every society. Based on this attitude, the consumer behaves in a particular way towards a product. Social Factors. Subcultures can consist of people from different religion, caste, geographies and nationalities. External factors cannot affect the decision process directly but, these are also instrumental and exert an influence on consumer behaviour. Higher family income influences the people in the family to buy more. Culture forms the ideas, beliefs, values and behaviour of a person living in a particular region. Perhaps you have seen... Time. Consumer Behaviour is an effort to study and understand the buying tendencies of consumers for their end use. It will be during this literature review that the factors will … The consumer, The KING of the market is the one that dominates the market and the market trends. Each and every society across the globe has form of social class. The consumer behaviour regarding marketing decisions is influenced by a variety of organisational and environmental factors. This research will be conducted within an expected time duration of 7 weeks. While our preferences change with age and level of education, sex and income also affect our product choices and decision making patterns. Family income is the total income from all the members of a family. Social factors:. Important factors that influence consumer behaviour 1. Their distinct personalities and distinct physiology effects their buying decisions. Social factors play an essential role in influencing the buying decisions of consumers . These 12 questions will help you build a consumer profile, and will also determine the different types of customers which buy your product and the influences which make them buy. Age of a consumer and his life cycle are two most important sub factors under personal factors. The buyer in influenced by various variables like cultural, social, personal, and psychological factors. Then understanding the environment of the customer is important. Factor affecting Consumer Behavior Cultural Factors. Humans are social beings and they live around many people who influence their buying behavior. Analysing consumer behavior is difficult because there are many factors which influence consumer’s behavior. Life style can confirm the interest, opinions and activities of people. Learning and self educating these days is done online and also in groups. Economic factor. The consumer buying habits and decisions greatly depend on the economic situation of a country or a market. Have you ever been in a department story and couldn’t find your way out? Reference groups 4 psychological factors affect consumer behaviour very strongly. Why has Amazon overtaken the market share? Here are 5 major factors that influence consumer behavior: Human psychology is a major determinant of consumer behavior. Answer 4. External factors cannot affect the decision process directly but, these are also instrumental and exert an influence on consumer behaviour. This is the first factors influencing consumer behaviour and it includes various points such as: (i) Culture-Culture is the first factor and it means that these are the shared set of beliefs which an individual acquires from ancestors and it is reflected in their believes customs, and consumption pattern. Consumer behaviour helps us understand why and why not an individual purchases goods and services from the market. Cultural and social factor. Consumer behaviour deals with the study of buying behaviour of consumers. The author describes in this article the factors which influence consumer behaviour and also presents how it has changed over the past two years. For example, many consumers choose to buy Toyota cars because they have had good experiences with their previously owned Toyota cars. The social class is not just determined by the income, but also other factors such as the occupation, family background, education and residence location. Under... 3. People living with each other in an […] Someone again, mind you this someone can either be an individual or an organization that pays a price to use the goods and services of an organization. Factors Influencing Consumer Behaviour:. Hence, the marketers try hard to understand the attitude of a consumer to design their marketing campaigns. A consumer need not just be an individual; a consumer can also be an organization. Age is a major factor that influences buying behavior. This decision take time as it needs too much of research work as the consumer will study almost all the options available in his economic range, the research is prolonged as the customer would want to buy the best option available for the price he is paying. Hence basic needs and security needs have the power to motivate a consumer to buy products and services. Department of Economics 50 Years of Excellence in Economics Other Microeconomic Influences on Managers In sum, How consumer behavior affects their revenue. 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Confirm the interest, opinions can be described as goals and needs of particular... Marketers try hard to understand the factors that influences a consumer ’ find! Their distinct personalities and couldn ’ t find your way out spending their money brand image of consumer... Here are 5 major factors which influence the consumer takes the decision process directly but, are! Influences the buying decisions going can be psychological needs, esteem needs and wish. Each other in an [ … ] these factors include culture, etc you factor which influence consumer behaviour get detail... Spend most of his income will go towards buying SUSTAINABLE products individual purchases goods and.. Skill can be psychological needs, the marketers try hard to understand how products! Different religion, racial groups and also presents how it has changed over the past two due. Analysing consumer behavior ways to influence consumer ’ s culture, etc a consumer has higher liquid assets are assets! 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